𝐇ow often does that new potential streamer, subscriber or maybe even fan arrive at your newly found single, EP or album and while listening, their curiosity beckons them to slide down your artist profile to examine more? More songs. More pictures. More of whatever they can find. Your stream has captured their attention long enough to foment a fleeting desire to want more than just the music. Now they want a quick snapshot of your story. They want to get an idea of who you are so they can determine if you are worthy of more of their time. You may only have one chance to take advantage of this opportunity to keep this one listener’s interest. Could a few tantalizing tidbits of information located in your Spotify bio do the trick? It certainly couldn’t hurt.
How to Write a Spotify Bio That Boosts Your Streams and Subscribers
Maximizing on all of the tools afforded to you as an artist on streaming platforms like Spotify will always advance the chances of increasing your streams. Utilizing the bio feature on your artist profile is a great place to start controlling your narrative and engaging new visitors to stay streaming your content longer and more often as monthly subscribers. One thing about us here at MidwesthubTV we will never waste our time and yours with a fluffy article that doesn’t just get to the point.
So lets get to the point. When it comes to your Spotify artist page and how to use the bio feature, you ultimately have three options. 1.) Leave your bio section of your profile blank and choose not to write one. 2.) Write a professional bio in the third person which will show you as the author or 3.) Speak to your profile visitors and potential subscribers directly by writing your Spotify bio in the first person which will more rationally show you as the author. Lets take a closer look at all three approaches to determine which one makes the most sense for your artist profile and brand.
Leave your Spotify bio blank
Sometimes you may not want to provide any polished details to your story in the bio section of your profile in order to give a little more mystery to your brand or persona. This approach forces visitors and fans to listen to your music in order to get the story, therefore if this is how you choose to proceed make sure you are indeed telling your story and controlling your narrative with every release on your profile. A little mystery is ok and may help grow your monthly listeners as seen in the picture above with the Spotify artist profile of “Poloboy Nunu“.
However too much mystery is a quick way to encourage visitors to keep it moving on your music and brand. No bio insights as well as no story or narrative available in your music may be perceived as a waste of a potential listeners time to truly commit and become a follower or subscriber. They may stay around for that one banger they heard on TikTok or Instagram from some random dance video they saw but you aren’t giving them any more reasons to invest emotionally into who you are as an artist. Your music has just become a faceless utility and the backdrop for someone else’s attempt at a viral moment. A blank Spotify bio is not the best option for most recording artists.
Write your Spotify bio in the 3rd person
It is a common practice for some recording artists that have signed a recording contract with a large to even mid-size record label or distribution house to have a publicist write and submit their artist bio to a database provider like TIVO/ROVI to be added to the music information catalogs of metadata companies like ALLMUSIC which Spotify and other streaming services pull artist bio information from. These types of bios are written in the 3rd person and listed as such by a third party author.
This can be an effective way to get across to a profile visitor, that you are an accomplished artist with a large fanbase worthy of a listener’s additional time and support because thousands of other listeners believe you are worth their time and support as well. The impression is that you are so important and successful that you don’t have time to write your own bio in the third person. You have enough financial status to pay for someone else to write about your story and accolades for you.
When you write your bio in the third person without actually submitting it to a third party provider that will accept your submission, then unless your brand and music are growing as fast as an artist like JELEEL!, by your bio being written in the 3rd person you run the risk of your brand looking a little over inflated when the author credited for writing your bio is posted as being written by you. For recording artists with smaller fanbases that want a more authentic way to display their bio and connect with potential supporters there has got to be a better way.
Write your Spotify bio in the 1st person
Talk to your profile visitors and monthly subscribers directly and more informally by writing your bio in the first person. Tell your story, share updates with your listeners more regularly and be inventive on how you post. Post in your Spotify bio the same way you would on a social media post by talking more intimately and consistently with your supporters about your current releases and who you are as an artist and what your hopes are for the future of your brand. When you write your bio in the first person, Spotify seems to reward your post with the perception of increased authenticity because the author credits listed below will read as being posted by you. Now that may make a lot more sense to a possible fan, wouldn’t you agree?
