Like the leader of the free world, Offset returns after a four year hiatus to reassert his dominance on the culture with the release of his second solo studio album entitled “Set It Off’.
OFFSET WORKS WITH LUXURY SLEEPY FOR THE SET IT OFF VISUAL
The visual for Set It Off continues to pave the way to a monumental moment in Offset’s career. He has refined his voice as a solo artist, which is no small feat considering he was a member of the greatest rap trio to ever hit the stage. The Offset and Luxury Sleepy directed music video plays out like a day in the life of a superstar vlog, with the artist giving his fans a sneak peak behind the curtain of his success.
Offset’s new album is consistent with his growth creatively with varied sounds and collaborations that avoid repetition. He expands beyond his usual song structure, incorporating fresh perspectives from producers like Wheezy and Boi-1da. The result is a dynamic blend of melodic rap, trap, and even blues elements, with a sense of liberated exaltation.
While the album feels like a status update, it still delves deeper into Offset’s emotions, with hints of his anguish over the lost of fellow group member and brother “Takeoff”, the subsequent restructuring of Migos and his strained relationship with his former record label Quality Control. Nevertheless, the album marks significant growth in Offset’s artistry, showcasing his unique sound and cementing it’s place in his amazing catalog as one of the best solo albums to come from the Migos camp.
