Saweetie has been consistently releasing new singles all year. Now, her latest offering “Is It The Way” samples the classic R&B record “The Way” by Songstress Jill Scott. From the moment the track starts it’s exciting to hear the multi platinum rapstress’ gives her own original spin on this nostalgic take.
In addition, to the silky upbeat production by J.White, we are gifted with an accompanied visual that adds additional artistic complexity. In the Tajana Tokyo directed visual, Saweetie turns the streets of London into her own runway. The viewer witnesses slow motion shots of Saweetie gliding in and out of the frame with various high fashion looks. Equally, the “Richtivities” rapper appears with an eclectic array of women representing the beauty found in all ethnicities. Clearly, Saweetie wanted to express the importance of all types of women embracing their individuality with confidence.
Furthermore, the lyrics tease her onlookers with fluttering questions of what is it about her that reels them in. Certainly the multi-hyphenate artist is a woman of mystery and of many talents. Since her debut in 2017 with “Icy Grl’ she has amassed a large and dedicated fanbase. All of her hard work and success is a reflection of her passion and authenticity.
Saweetie: Branding Queen
With each new release she demonstrates her command over her message and brand, she exclaims that she will only get involved with marketing campaigns and partnerships that ring true to who she is. Recent collaborations with high profile brands such as True Religion and MAC Cosmetics have provided platforms for her star power to brightly shine through. Also, she has branched out into acting with appearances on the popular television series BMF as well as the new HBO Max animated special Velma. Saweetie has been going full throttle towards manifesting her dreams, hopefully she will manifest a spot on your playlist. Check out “Is It The Way” and “Nani”, our favorites that are a must-listen.
