The Clayton county Georgia native “LATTO” delivers her new single ‘Put It On The Floor’. The accompanied ‘Diesel Films’ directed visual opens with scenes of Latto performing at the concert festival ‘Coachella’ and partying with her loyal friends as she maintains her dominance over her place she fought to acquire in the culture. Those opening shots in the video rightly set the stage for the aggressive energy that proceeds to leap from the lyrics of the song.
Latto lets off some much needed steam on this track thereby sparking controversy and rousing her fans to join her on the rise to fame and fortune. ‘Put It On The Floor’ is indeed an undeniable banger and it also seems to serve as the soundtrack to this current episode in Latto’s life and career. This time around she attempts to take some additional liberties on this record by leveling the playing field. Unapologetically claiming her position in the culture. As the hook of the song expresses, she without question stands her ground, touting “I done done it all (Tuh), feel like Shawty Lo (Tuh)..Laughin’ to the bank (Tuh) but sh*t is not a joke (Tuh)Say she got a problem? (Tuh) Imaginary smoke (Tuh)B*tches said it’s up (Tuh) Then put it on the floor (Tuh)”.
First appearing on the reality TV show titled ‘Rap Game’ and prevailing as the show’s first recorded winner, Latto has come a long way in her career by consistently releasing chart climbing singles like ‘Put It On The Floor’, continuing to prove that her pen game, replete with witty raw verses as well as her stage presence is almost unmatched amongst this generation of empowered female emcees.
