Hailing from Brooklyn is the Singer-Rapper-Producer Laila! The breakout star is transporting fans through a time-capsule of R&B nostalgia. She recently released her single “Not My Problem”. The record is a freestyle that she came up with in her bedroom that blossomed into a carefree mantra. In fact, Laila! launched a real 80’s inspired hotline with the release of her new single “Not My Problem”.It gets flooded with messages of encouragement and love from her fans daily. All of this is to further push reassurance to her growing fanbase that searching for self-actualization is a beautiful journey that we go through.
Laila! Works With Director Otmara Marrero To Visually Match The Vibe
Much like “Not My Problem”, her previous song “Like That” explores teenagehood and love. Certainly the main thrills of the rollercoaster ride of finding one’s place and purpose in the world. Ultimately, Laila’s down-to-earth demeanor and passionate delivery shines through each visual. Moreover, in the accompanied music video directed by Otmara Marrero, Laila watches a spokeswoman urging viewers to call a hotline for self-help and advice.
“It really felt like being inside of a time capsule, and I love a good period piece.” – Laila!
People Magazine
As Laila lays down the melodic hook with sincere riffs and runs almost like a female version of Brent Faiyaz, we are pulled into a safe space tailored by her eclectic writing style. Laila! emerged onto the scene in 2023. She put out her first song at age 16 which caught fire and was well received by her family and peers. Plus, she is a gifted producer since she started making beats at 14 using GarageBand. Laila’s ear has been graced with some of her favorite childhood musical influences like Brandy, Janet Jackson, Mariah Carey, Whitney Houston and Aaliyah. Not to mention she comes from a musical family background with her father being hip hop legend Mos Def.
Fast-forward to now, she is building a name for herself and is set to distribute her first official project “Gap Year” in September. The body of work encompasses Laila’s journey through life and her coming-of-age adventures. Surprisingly enough the album is entirely self produced and written by Laila! So listen to “Not My Problem” if you want a new bubbly mantra to add to your playlist.
