Houston native Keltiey treats fans with a candy pink Y2K visual for her single “Need”. Keltiey’s high pitched vocals and bubbly personality merges flawlessly with the jersey beat. The singer-songwriter has a flair for bending genres and the sound is gaining phenomenal traction with a remarkable 14 million streams and growing on Spotify alone.
When reminiscing about how the creative process for making the single was inspired she had this to say when being interviewed by The digital magazine ‘The Luna Collective’.
“I saw a few people doing the Jersey-type beats so I decided I was gonna try that genre. I just looked up Jersey beats and then I found the beat on YouTube and I made the song”. – Keltiey
That’s it. It was apparently that simple and yet seemingly overnight the song and David Janoff directed visual sustained a moment of cultural virality capturing over 300,000 views on YouTube in a little over two months and millions of streams across multiple platforms.
All the bubbles, pink candyland like color palette and early 2000’s nostalgic accoutrement still did not detract from the overall serious messaging conveyed by Keltiey in the lyrics of the song. The themes center around self-love, creative independence and believing in your own potential. Keltiey’s positive Jersey club style of music might just be what you “NEED” to add to your playlist today.
