Memphis rapper A.R. The Mermaid delivers her debut single “Sneaky Link” with 300 Entertainment and DTR Visionary.
On the new ‘SGULL’ produced single, A.R. The Mermaid flaunts her lyrical precision in rhythmic Memphis vernacular that’s magnetic to hear and equally captivating to watch. In this ‘Legit Looks’ directed visual, the viewer is delightfully hypnotized with her cool collected performance of that southern distinctive flow while proportionally being immersed in what A.R. The Mermaid also executes aesthetically. As she puts it,
“You can’t put me in a category, when you hear my music, I want to get you going and motivate you. I’m the new wave.” – A.R. The Mermaid
Her wave started in Memphis and has exploded beyond the city limits to grow into the beginnings of a national movement. Initially cracking open the door with her 2019 release of “Try Me”, the wave continued with follow up singles “Come Outside” and “Let A Ho Play” which pushed her to over a million combined views and streams that helped garner her endorsements from her peers, like SZA , K. Michelle and Drake to mention a few. Soon after the record label bidding war ensued and the distributor 300 Entertainment proved to be victorious by providing the best home for her talent and vision. As she recalls,
“300 reached out to me and it felt right, I was so excited. They work with so many artists who I genuinely f*ck with.” – A.R. The Mermaid
With more music on the way as she builds up the impetus for potentially a new album, her fanbase continues to grow. So hit the “Sneaky Link” below and see if she has what it takes to add her to your playlist and join the “Mermaid Gang”.
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