The oak cliff Dallas, TX artist Montana 700 aka “the last don” only has achieving music industry success as a top priority on his New Year’s resolutions list. Montana has proven that he can deliver his fans to the pipeline that leads to authentic and compelling music because he relentlessly puts in the necessary work.
He understands that talk is cheap and real motion requires unyielding devotion to his craft. The release of his first single of the year titled “Brinks Truck” and its accompanying visual is a good indication of what time Montana 700 is on.
Montana 700 Directs His Own Music Video For “Brinks Truck”
The 300 Entertainment artist who joined the record label last year, demonstrates that he is multi-talented by taking full control over the creative process for the Brinks Truck music video as lead director. The opening scene of the visual begins more like a short film rather than a simple run-and-gun filmed performance piece.
We see our protagonist getting his hands dirty as a car mechanic at a local tire shop but the viewer soon discovers that his job at the tire shop is just a cover for a much bigger plot he is planning with his gang.
The Quinten Hofman aka Fuelz produced track provides Montana 700 with the perfect soundtrack that highlights the potency of his lyrics. He aggressively delivers the bars.
“Fourth quarter pressure in that trap like it’s crunch time, I ain’t leavin’ out this b*tch ‘less it’s lunch time, I ain’t leavin’ out this b*tch ‘less it’s time to eat, all blues on me, like my money neat” ~ Brinks Truck
Montana 700’s Resilience Will Be The Key To His Success
Despite tumultuous times in the music industry with the potential U.S. ban of the popular social media app TikTok, the integration of A.I. technology and its impact on how the industry conducts business and the unending introduction of new algorithms across other social media platforms, as far as Montana 700 is concerned nothing is stopping his rise to the top.
The abrupt Staffing adjustments at Montana’s record label 300 entertainment and the changing of the guard with label head and CEO Kevin Liles announcing his retirement, the DFW artist continues to anticipate a torrential downpour of riches and success on his career. In his mind the opportunities are still available for the taking.
Strategically by any means necessary is the mission that Montana 700 is on. Even if that means he has to serve up a Brinks Truck hit to get to the money then it appears that he has put the culture on notice with this single. What do you think? Does he have a hit on his hands? Check out his links and see for yourself.
