Independent Chicago rapper Kayla B returns with her latest single “Don’t Play Fair”. Kayla B has a compelling presence in the visual and commanding flow over the beat as she clears the air about her expensive taste and unapologetic lifestyle.
Renowned for being the younger sister of the late recording artist King Von, Kayla has managed to transform the pain of losing her brother into a commitment to uphold his legacy by fueling her own career. The ‘Hitman’ produced single is the first release for Kayla this year as she takes her time to formulate the direction of her sound and carefully calculates each move she makes in the music industry.
As her performance in the visual for “Don’t Play Fair” conveys, in conjunction with the intensity in the messaging of her lyrics, Kayla is not interested in taking orders. She is in full control of how she engages her supporters and how much content she chooses to release. With over 600k followers on Instagram alone, it would seem she has a massive audience to cultivate and grow into fully engaged fans of her music.
Getting anyone that’s aware of your brand to spread the love around can be challenging for an independent artist, as large numbers on one platform don’t always translate to a large presence on another. Kayla’s focus on diversifying the reach of her music to her followers is certainly a wise course of action as that might be the most immediate obstacle to her expansion. Consistent social media content creation as well as authentic interactions with supporters will likely encourage the process of transitioning her sizable social media followership into a growing fan base that would pay reasonable prices to come see her perform at live events.
With only 393 monthly listeners on the streaming platform Spotify and 414 followers on the Soundcloud platform, redirecting her large social media and Youtube numbers to induce more streams across multiple outlets is indeed the goal. Think about it. Are you one of her Instagram followers? Check out her links and see if you would like to be promoted from follower to fan.
